Did you know that by merely reading your description, people can decide if watching your videos is worth the effort or not. So, make your description as informative as possible by adding a brief but clear summary of what viewers will learn or experience. Let them know why your video is a must-watch!

It’s not enough to craft a catchy YouTube description - you need to take the extra step to make it discoverable by infusing relevant keywords. And don’t add keywords for the sole sake of it - add the ones that align with your content. Consider using keyword research tools like Answerthepublic for this. 

Unless you are creating YouTube videos for the fun of it, chances are you have an end goal in mind, like getting sales or more subscribers. But you have to communicate it through your CTAs (call to action) to make this happen. Hence, include clear in your description to prompt viewers to take desired actions. ‘Subscribe now”, “Buy now”, “Like and share” are good examples of CTAs. 

People must have the patience to watch a YouTube video from start to finish. They would rather skip to the part that interests them the most. So, it’s important to enhance your viewers’ experience with timestamps for easy navigation and include links to related content or social media. This is a sure way to boost engagement.