Target the right audience with hashtags. Hashtags play a crucial role in guiding TikTok’’s algorithm to promote your content to users with specific interests. Using relevant hashtags can help you easily connect with an audience who’s most likely to engage with and share your content.

Hashtags function as identifiers, helping the TikTok algorithm categorize and amplify your content within the platform’s algorithm. By using trending hashtags, your videos are more likely to appear in the search results and recommendations. The more your video is recommended, the more eyes on your content– it’s a win-win.

Effective hashtags boost viewer engagement. The more relevant your hashtags (especially, if they’re trending hashtags!)better chances the algorithm will show your videos to those interested in your content’s topic. Meaning, you can expect more engagement and views.

If you want your content to get found on TikTok, you need hashtags. Relying solely on users finding your content on their own isn’t enough.. Instead, help the algorithm recommend your content to relevant users by using hashtags to describe your content.