Short, sweet hashtags always carry more punch than long ones with lots of numbers in them. So, don’t overdo it! A handful of well-chosen hashtags can be more effective than a flood of irrelevant ones.

The whole essence of hashtags is to make your content discoverable, isn’t it? One sure fire way to achieve this is by adding trending and relevant keywords into your hashtags. Also, use hashtags that directly relate to your content. Make sure they align with your post’s theme or message.

You wouldn’t want people that have no interest in your content to find them because you added irrelevant hashtags to your posts. In essence, using broad hashtags that don’t relate to your niche won’t take you far. So, ensure it ties well to your niche and specific. 

It’s cool to want to write the coolest hashtags on Instagram. But what’s not cool is to make it unnecessarily long and complicated. Short, clear hashtags are easier to read and more likely to be searched. Avoid complex or obscure tags.