Elie

September 18, 2023

Min Read

Are you wasting time hesitating whether you should post your video now or tomorrow to comply with the TikTok algorithm? You won’t hesitate anymore at the end of this article! 🚀

Why is it important to post your TikTok video at the right time?

Post a TikTok at the right time to reach a wider audience

1.5 billion…

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This is the number of monthly active users in 2025. Every one among those users has different behaviors regarding the time they open TikTok and watch some videos… but not unique behaviors! Loads of them regularly watch TikTok videos simultaneously each day/week!

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Post on TikTok when the video upload traffic is low for a better reach

One thing: do not post a video on TikTok when the video upload traffic is at its peak. The common mistake from content creators could be to post their videos on TikTok at perfect hours (i.e., 4:00 PM, 5:30 PM, 10:00 AM…), and it’s an error that could cost a low natural boost from the TikTok algorithm. Why is that?

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According to Usesignhouse.com, 34 Million videos are posted each day on TikTok. A standard calculation could be to convert this info from one day to one minute, so that you know how many videos are posted each minute (which results in 23,000 short videos).

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However, it depends on the upload traffic, and it is logical to say that more videos are posted at an active ti and, within this busy time, at a perfect time such as 4:00 PM or 5:00 PM. So, what can you do if your audience is more online from 4 to 5 p.m.? Post at a “non-perfect” time (i.e., 4:48 PM, 5:12 PM). 😉

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Best Time to Post on TikTok in 2025 (according to overall data analysis)

Hootsuite asserts that Thursday at 7 PM (PST) is the optimal moment to post content on TikTok. Other experts and content creators recommend posting videos on Tuesday from 10 AM to 11:55 AM and Thursday from 8 PM to 10 PM. 🤔

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The Influencer Marketing Hub took an extensive approach by analyzing over 100,000 posts to determine the most effective TikTok posting schedule. Here are the recommended TikTok posting times according to their findings (ignoring the niche):

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Table showing the best times to post on TikTok in 2023 — Best time to post on TikTok 2025 (by days)

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Best time to post on TikTok 2025 (by days)

Best times to post on TikTok on Monday

The best times to post on TikTok on Monday are 6 AM, 10 AM, and 10 PM.

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Best times to post on TikTok on Tuesday

The best times to post on TikTok on Tuesday are at 2 AM, 4 AM and 9 AM.

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Best times to post on TikTok on Wednesday

The best times to post on TikTok on Wednesday are 7 AM, 8 AM, and 11 AM.

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Best times to post on TikTok on Thursday

The best times to post on TikTok on Thursday are 12 AM, 9 AM, and 7 PM.

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Best times to post on TikTok on Friday

The best times to post on TikTok on Friday are 1 AM, 5 AM, and 3 PM.

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Best times to post on TikTok on Saturday

The best times to post on TikTok on Saturday are 11 AM, 7 PM, and 8 PM.

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Best times to post on TikTok on Sunday

The best times to post on TikTok on Saturday are 7 AM, 8 AM, and 4 PM.

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Best time to post a TikTok by location

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Best Times to Post on TikTok in the USA (Eastern Standard Time - EST):

Whether you're in New York or Florida, these are the best times to post on TikTok est:

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Monday: 6 am, 10 am, 11 pm

Tuesday: 2 am, 4 am, 9 am

Wednesday: 6 am, 8 am, 11 am

Thursday: 9 am, 12 pm, 7 pm

Friday: 5 am, 1 pm, 3 pm

Saturday: 11 am, 7 pm, 9 pm

Sunday: 7 am, 8 am, 4 pm

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Best Time to Post on TikTok in Australia (Australian Eastern Standard Time - AEST):

Ever wondered what's the best time to post on TikTok in Australia? There you go! 😎

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Monday: 6 am, 10 am, 10 pm

Tuesday: 2 am, 4 am, 9 am

Wednesday: 7 am, 9 am, 11 am

Thursday: 9 am, 12 pm, 7 pm

Friday: 5 am, 1 pm, 3 pm

Saturday: 11 am, 7 pm, 8 pm

Sunday: 7 am, 9 am, 4 pm

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Best Time to Post on TikTok in the Philippines (Philippine Time - PHT):

There is not only one best time to post on TikTok in the Philippines, but multiple ones!

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Monday: 3:30 pm, 7:30 pm, 7:30 am

Tuesday: 11:30 am, 1:30 pm, 6:30 pm

Wednesday: 4:30 pm, 5:30 pm, 8:30 am

Thursday: 6:30 pm, 9:30 pm, 4:30 am

Friday: 2:30 pm, 10:30 pm, 12:30 am

Saturday: 8:30 pm, 4:30 am, 5:30 am

Sunday: 4:30 pm, 5:30 pm, 1:30 am

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Best time to post on TikTok in Germany (Central European Time - CET):

Whether you live in France, Italy, Spain, or other countries close to them, here is the best time to post on TikTok CET:

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Monday: 6 am, 10 am, 10 pm

Tuesday: 2 am, 4 am, 9 am

Wednesday: 7 am, 8 am, 11 am

Thursday: 9 am, 12 pm, 7 pm

Friday: 5 am, 1 pm, 3 pm

Saturday: 11 am, 7 pm, 8 pm

Sunday: 7 am, 8 am, 4 pm

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Best time to post on TikTok in the United Kingdom (Greenwich Mean Time - GMT):

There are 21 different best times to post on TikTok in the UK:

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Monday: 11 am, 3 pm, 3 am

Tuesday: 7 am, 9 am, 2 pm

Wednesday: 12 pm, 2 pm, 5 pm

Thursday: 2 pm, 5 pm, 12 am

Friday: 8 am, 4 pm, 6 pm

Saturday: 2 pm, 10 pm, 11 pm

Sunday: 10 am, 11 am, 7 pm

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Best time to post on TikTok in Canada (Eastern Time - ET):

Here are the best times to post on TikTok Canada! 🚀

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Monday: 6 am, 10 am, 11 pm

Tuesday: 2 am, 4 am, 9 am

Wednesday: 6 am, 8 am, 11 am

Thursday: 9 am, 12 pm, 7 pm

Friday: 5 am, 1 pm, 3 pm

Saturday: 11 am, 7 pm, 9 pm

Sunday: 7 am, 8 am, 4 pm

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3 Tips to find the best time to post on TikTok

Do you remember when I said there were 1.1 billion monthly active users on TikTok?

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One thing is sure: you can’t target everyone; you are in a niche that gathers a certain % of active users on TikTok.

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In fact, the number of active viewers you target on TikTok will depend on your location, the language you speak, and the topic. But not only: it's about your niche, too!

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1- The best time to post on TikTok depends on your niche

As mentioned, we all have a specific routine linked to our jobs, hobbies, etc. A great point is that people with the same things to do in their life as you, will often have the same routine.

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Don’t you believe me?

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We keep our lives in a routine that we constantly iterate. No matter what you do in life, a way is needed for good organization and productivity. Hence, your viewers often have the same routine, depending on your niche. And you have to know their way to post your TikTok at the right time!

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Sounds good... but HOW? By using TikTok’s analytics

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2- Find the best time to post on TikTok with its analytics

The best time to post on TikTok content for your channel is essential. To do this, you have to analyze the data gathered on your TikTok account. 🧡

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Here’s how:

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- Create a TikTok business account

Access it through “Settings and Privacy,” then “Manage Account,” and switch to a “Business Account” to access analytics and other features.

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- Open your TikTok analytics dashboard

Open it on TikTok by clicking on the top-right menu on your profile (mobile version). Then select “Creator Tools” and “Analytics.” This dashboard provides valuable insights into your account and followers.

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- Find "Follower activity."

Find the Followers tab at the top. Scroll down, and you'll see a section called "Follower activity." This information is displayed in UTC (Coordinated Universal Time), so you must convert it to your local time zone to determine the best posting times.

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The TikTok analytics pane displays when your followers are most active, on mobile. For instance, if it shows peak activity at 10 p.m. UTC, you'd convert it to your local time zone (e.g., 5 p.m. ET) to identify the ideal posting time for maximum engagement.

You can also access this data on a desktop by logging into your account and selecting "View Analytics" under your profile. This provides a more detailed view, allowing you to download your data.

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This information is gold as it is not only revealed when all TikTok users are active but also when your specific followers are active. Your followers are in your niche, so this “follower activity” tab is the best way to know when to post your videos on TikTok. 😎

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3- Keep track of your competitors to know when they post

Don't try to reinvent the wheel. If your biggest competitors post their videos on TikTok simultaneously, there is a reason for that. They indeed analyzed their audience’s behavior, and since you are in the same niche, you can quickly know the right time to post on TikTok.

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The best way to know when your competitors post on TikTok is to activate the notification on their channel. Here's

- Allow the notifications from your TikTok app on your device (Microsoft, Mac, iPhone, Samsung)

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- Subscribe to your competitor's channel, click on the "bell" icon (top right on your screen). You will receive a notification the next time this channel posts a video on TikTok.

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Last thoughts: The best time to post on TikTok is today

Finding the right time to post videos on TikTok is like finding the best hashtags on TikTok; It is just SEO optimization to get this natural boost on your videos. Don't spend too much time optimizing your videos. Instead, create and post videos. Your videos don't go viral only because you posted them on TikTok at the right time... In fact, it is mainly about your hooks, video's messaging, and visuals. 🧡

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Also, the best times to post on TikTok are linked to your niche. And as you've seen, you can see them in your analytics when having TikTok Business activated. Consequently, to know those analytics, you must post videos on TikTok!

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So, what if the best time to post on TikTok is today? The time to post your video on TikTok is probably one of the last things you have to focus on, especially when starting a new TikTok channel. Post regularly, try different timings, and you will know your audience's behavior by heart (with TikTok analytics).

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Fun fact: Even though you post at the worst timing on TikTok, your video can still perform well if it is good enough for its algorithm. One of our videos at Submagic went mid-viral on TikTok 2 weeks after posting it, making a jump of 40,000 views to 500,000 in 2 days. 🔥

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Frequently asked questions (FAQ) about the best times to post on TikTok

How many times a day to post on TikTok

Two posts per day on TikTok are a good average. Don’t try to post more than four videos on TikTok daily, or it could harm your TikTok channel. Also, favor quality over quantity: One video on TikTok daily is enough if your audience likes it.

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What is the worst day to post on TikTok?

The worst day to post on TikTok is on Sunday (depending on your niche). You generally see less traffic on TikTok on Sunday; that’s why content creators suggest posting your video on TikTok on other days.

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What is the best day to post on TikTok?

According to “the Influencer Marketing Hub,” there are two best days to post on TikTok: Tuesday and Thursday. Honorable mention to Wednesday, which is also one of the best days to post on TikTok in 2025.

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What are the best times to post on TikTok California?

These are the best times to post on TikTok in the Pacific Time (PT) zone, which includes cities like Los Angeles and San Francisco.

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Monday: 4 am, 8 am, 9 pm

Tuesday: 12 am, 2 am, 7 am

Wednesday: 5 am, 7 am, 10 am

Thursday: 7 am, 10 am, 5 pm

Friday: 3 am, 11 am, 1 pm

Saturday: 9 am, 5 pm, 6 pm

Sunday: 5 am, 6 am, 2 pm

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What is the best time to post on TikTok in Central Time (CT)?

Good question! You have several best times to post on TikTok in Central Time (CT) USA!

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Monday: 5 am, 9 am, 10 pm

Tuesday: 1 am, 3 am, 8 am

Wednesday: 6 am, 8 am, 11 am

Thursday: 8 am, 11 am, 6 pm

Friday: 4 am, 12 pm, 2 pm

Saturday: 10 am, 6 pm, 7 pm

Sunday: 6 am, 7 am, 3 pm

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What is the best time to post on TikTok in Mountain Time (MT):

There is no one best time, but multiple best times to post on TikTok in Mountain Time (MT) USA!

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Monday: 4 am, 8 am, 9 pm

Tuesday: 12 am, 2 am, 7 am

Wednesday: 5 am, 7 am, 10 am

Thursday: 7 am, 10 am, 5 pm

Friday: 3 am, 11 am, 1 pm

Saturday: 9 am, 5 pm, 6 pm

Sunday: 5 am, 6 am, 2 pm

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About the author

Elie

Content Creator at Submagic 🧡

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